Monday, July 12, 2010
Last Hurrah for Middle Managers who Love? Marketing
As a final guide to what you need to do before the absolute deadline of July 17, pls. click on the link below and do tasks 75 to 100.
http://www.hypermarketing2.com/p/hyper-map.html
Stay connected!
Coach Bong De Ungria
Monday, June 28, 2010
MBA Philippines
I'm doing a prototype Facebook page for the AGSB community. Please click on the links below if you would like to be part of this effort.
http://www.facebook.com/joseph.deungria?v=app_2347471856#!/pages/MBA-Philippines/130778156955399?ref=ts
When on the site, and if you agree with the concept and its objectives, pls. click on like tab at the lower left. (You can easily unlike in the future...)
Then click on the discussions tab and post a comment or reply on at least one of the topics. You can also click on the direct links below...
http://www.facebook.com/pages/MBA-Philippines/130778156955399?v=app_2373072738&ref=ts#!/topic.php?uid=130778156955399&topic=154
http://www.facebook.com/pages/MBA-Philippines/130778156955399?v=app_2373072738&ref=ts#!/topic.php?uid=130778156955399&topic=152
Mike, being in HR, please consider posting in this additional topic
http://www.facebook.com/pages/MBA-Philippines/130778156955399?v=app_2373072738&ref=ts#!/topic.php?uid=130778156955399&topic=155
Coach
Class Recap: 06.01.2010 and 06.08.2010
Hi classmates.
I volunteered to do the class recap last June 1 and I apologize for posting it just now. Just adding some points from the previous post and sharing recap's last June 8. Hope this still helps. Thanks!
1. Reposting class activities:
June 15 - Midterm/Finals*
June 22 - 10-step plan (part 1 of 2)**
June 29 - 10-step plan (part 2 of 2) and integration
* Our midterm/final exam will cover chapters from our Marketing Management book by Kotler (except chapters 3, 7, 15, 17, and 20). Refer to our respective class blogs for the Top 10 questions per chapter. Coach will source 6 questions per chapter, 2 coming from our Top 10 Questions. (Check the link: http://coachbong.blogspot.com)
Understand and review Coach's "I Love Marketing" (http://www.slideshare.net/josephdeungria/v47-i-love-marketing-model-created-by-prof-bong-de-ungria and "13-P" models (http://www.slideshare.net/josephdeungria/13-p-approach-for-marketing-analysis-2010-version).
**For your reference, download Coach's template by clicking this link: http://www.slideshare.net/josephdeungria/v46-template-and-sample-10-step-by-step-marketing-plan-to-students
Other reference:
http://www.hypermarketing2.com/
2. New Techie Discovery from Coach
- Registration to Online Survey (http://v50marketing.blogspot.com/2010/05/on-line-survey-pls-answer-by-june-1.html)
- Use Google docs to create your own online survey. Through your Gmail email accounts, click Documents -> Create New Form)
3. 10-Step Marketing Plan
- Discussion using powerpoint
- Competitive positioning
- What is your "unlimited rice?" (using the example of fast food/chicken restos Jollibee, KFC, Mang Inasal)
- Concepts of IMC (Integrated Marketing Communication)
- Determining market size (through primary data, competitors' data, share of shelf, share of market)
4. Reminders
- Submit all requirements and assignments (refer to previous post re: grading) and post them in your respective blogs, slide share accounts, and Coach's emai (vcoachclass@gmail.com)
- Mac
Tuesday, June 22, 2010
Class Summary: June 22
20 yr plan- Jeff and Alvin reported
10 step plan- Arian, Jewell and Mike reported
Next in line for 10 step plan
Mark, Resty, Dhanz, Yash, Alvin, Ads, Harold, Dane, Sherwin, Ams, Jeff
For those who did manual ratings, pls. input your ratings on hypermarketing2.com blogsite
Absent: Eric, Auren
Pls. search Facebook for Primus Inter Pares On-Line, look for discussions tab and then post your linked in, 20 yr plan (public version), 10 step plan (public version) and blog url.
Coach Bong
Monday, June 14, 2010
Meeting Summary: June 8
I volunteered to do the class recap last June 1 and I apologize for posting it just now. Just adding some points from the previous post and sharing recap's last June 8. Hope this still helps. Thanks!
1. Reposting class activities:
June 15 - Midterm/Finals*
June 22 - 10-step plan (part 1 of 2)**
June 29 - 10-step plan (part 2 of 2) and integration
* Our midterm/final exam will cover chapters from our Marketing Management book by Kotler (except chapters 3, 7, 15, 17, and 20). Refer to our respective class blogs for the Top 10 questions per chapter. Coach will source 6 questions per chapter, 2 coming from our Top 10 Questions. (Check the link: http://coachbong.blogspot.com)
Understand and review Coach's "I Love Marketing" (http://www.slideshare.net/josephdeungria/v47-i-love-marketing-model-created-by-prof-bong-de-ungria and "13-P" models (http://www.slideshare.net/josephdeungria/13-p-approach-for-marketing-analysis-2010-version).
**For your reference, download Coach's template by clicking this link: http://www.slideshare.net/josephdeungria/v46-template-and-sample-10-step-by-step-marketing-plan-to-students
Other reference:
http://www.hypermarketing2.com/
2. New Techie Discovery from Coach
- Registration to Online Survey (http://v50marketing.blogspot.com/2010/05/on-line-survey-pls-answer-by-june-1.html)
- Use Google docs to create your own online survey. Through your Gmail email accounts, click Documents -> Create New Form)
3. 10-Step Marketing Plan
- Discussion using powerpoint
- Competitive positioning
- What is your "unlimited rice?" (using the example of fast food/chicken restos Jollibee, KFC, Mang Inasal)
- Concepts of IMC (Integrated Marketing Communication)
- Determining market size (through primary data, competitors' data, share of shelf, share of market)
4. Reminders
- Submit all requirements and assignments (refer to previous post re: grading) and post them in your respective blogs, slide share accounts, and Coach's emai (vcoachclass@gmail.com)
- Mac
Tuesday, June 8, 2010
Meeting summary: June 1
June 15 Midterms/ Finals Multiple Choice
June 22 10 step product plan part 1
June 29 Last Day 10 step plan part 2 + integration
Requirements/ %
Attendance 5
Class Partiipation 5
Brand Launch 5 *
Chapter Report 10 *
Top 10 Questions 5*
MT/ Finals 20
20 Yr Mktg Plan 10*
10 Step Product Plan 20* (10% Individual, 10% group average)
Blog (Linked In/ Embeds)5
Case VIBES 5
Commercial 10*
Total 100%
Monday, May 31, 2010
Monday, May 24, 2010
No marketing Class on May 25
There will be no class today, May 25.
I have work commitments out-of-town which prevent me from holding the class today. Don't worry as we will definitely find an efficient and effective way to make up for this change in schedule. Watch the class blog for announcements and see you next week, June 1.
Pls. do me a favor by confirming receipt of this email by texting me at 0917-8571089. Your message could be as short as this: "No class May 25, got it. - your name" so I will be reassured you that you wont be travelling all the way to AGSB only to find that there is no class. This will save me the doable challenge of texting you individually.
Lastly, if anybody knows Eric Chua's cellphone number, pls. text it to 0917-8571089 so that i can text him in case he doesn't see this email in time.
Kind regards
Coach Bong
Monday, May 10, 2010
Wednesday, May 5, 2010
Case Assignment due May 11
May 4 Recap
- Eric reported - Ch 12 - Setting Product Strategy
- Review of Last Week's Case - You've Got Mail
- Objective for the day: be able to discuss the following:
- Understanding Customers
- SPADER Approach
- 13P Model
- 20 year personal marketing plan
** case assignment
- Understanding, Communicating to Customers
- stories of true marketing errors
** miscommunication can be embarassing & costly
- local application: Napoleon brandy "nakatikim ka na ba ng kinse/" commercial
- intention to have double meaning to get the attention of men, but women also reacted negatively.
- useless Japanese inventions - solutions were more complicated than the problems
- longest line game
- establish marketing budget - the best basis is objective task
- SPADER Approach on Case Analysis - simple, orderly & complete
S - Situation - fact-based; most relevant
P - Problem - the major one
A - Alternatives - give choices
- provide at least 3
- aggresive
- expansion
- focus, etc
- possible realistic answers
- "don't give questions, give answers"
D - Decision - choosing the best
E - Execution - is the key
R - Review - putting checkpoints for choices
- Plan B if earlier options are not met
- 13P Model
1st P - Potential Market - customers, competitors & stakeholders
2nd P - Primary Target Market
3rd P - Positioning
4th to 7th P - Product
- Price
- Promo
- Place
- these 4Ps (4th to 7th) should be consistent with Positioning
8th to 9th P - Process
- People
- should support the 4Ps
plus 10th to 11th - Passion
- Prayer
will result to:
12th & 13th P - Persistent Profit
(use only 1st to 7th P for the case analysis)
- case analysis: Erin Brokovich:
1st part:
- target market: job interviewer
- Erin's positioning - not consistent with the requirement; she was talking about a lot of things which are not required/ related to the requirement of the job
2nd part:
- target market - jury
- in positioning, what matters is what the target market believes
- 20 Year Personal Marketing Plan
- story of father & 3 sons (target to be like the 3rd son)
should contain the following slides:
- coverpage
- outline
- vision/mission
-details (w/ pics)
-brand launch
-free for all (ex. 12 mktg plan for life, how to succeed)
- now & after
- philosophy
- personal marketing plan template is in slideshare, download it & customize it.
- Assignment: case to be sent by Coach Bong thru e-mail
- Analyze using the 9Ps
- 1 to 2 slides per P
Regards,
Yash Lumbao
May 4 Recap
- Objective for the day: be able to discuss the following:
- Understanding Customers
- SPADER Approach
- 13P Model
- 20 year personal marketing plan
** case assignment
- Understanding, Communicating to Customers
- stories of true marketing errors
** miscommunication can be embarassing & costly
- local application: Napoleon brandy "nakatikim ka na ba ng kinse/" commercial
- intention to have double meaning to get the attention of men, but women also reacted negatively.
- useless Japanese inventions - solutions were more complicated than the problems
- longest line game
- establish marketing budget - the best basis is objective task
- SPADER Approach on Case Analysis - simple, orderly & complete
S - Situation - fact-based; most relevant
P - Problem - the major one
A - Alternatives - give choices
- provide at least 3
- status quo
- aggresive
- expansion
- focus, etc
- possible realistic answers
- "don't give questions, give answers"
D - Decision - choosing the best
E - Execution - is the key
R - Review - putting checkpoints for choices
Tuesday, April 27, 2010
April 27 Recap
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Tuesday, April 20, 2010
Mark Valino: Conducting Marketing Research and Forecasting Demand
Monday, April 19, 2010
Chapter 7 : Analyzing Business Markets
CHANGE BLOG URL OF JEWELL ARENA
I've changed my Blog Url from jewellarenav50agsb.blogspot.com to jewellarena.blogspot.com due to error in link to v50marketing.blogspot.com
EMAIL: arenajewell@yahoo.com
GMAIL: jewellarenaa@gmail.com
BLOG URL: http://jewellarena.blogspot.com
Thanks and Brgrds,
Treasured Jewell Arena
Sunday, April 18, 2010
Pls. check out my blog for samples
RE: Chapter Assignment
Thanks.
Regards,
Mark
JEWELL ARENA recommends this SlideShare presentation: Jewellarenav50 ch14developing pricing strategies and programs
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Recap from the meeting last April 13, 2010
Assignments:
1. Prepare any video, photo, print ad, story or commentary that is related to Marketing. Coach will choose random who will present before the start of the class.
2. Prepare a power presentation of the assigned Chapter - either visual story or show & tell.
Discussion about the following:
1. Addressing market opportunities
2. Market Segmentation - choose a primary target and focus on that specific market.
3. 4Ps of Marketing - choose what P to focus on in terms of your communication.
4. VISION: Always step back to see the bigger picture / perspective.
5. 5 Industry Forces (please refer to the I Love Marketing presentation)
6. Consider the environment - Internal (Strength and Weakness), External (Opportunities and Threats.)
7. Strategies: Either of the following or a combination of;
a. Low cost producer
b. Leverage in Supply and Distribution - bigger companies e.g SMB, Unilever
c. Differentiate
d. Niche - one of a kind e.g Off, Sensodyne, Yakult.
8. Importance of an animated story can recall and helps in retention.
9. Link any concept into a visual - it's better appreciated.
A diagram of all the principles integrated is accessible in the I Love Marketing presentation (or approach me and we can draw together!)
How to get the best out of SlideShare.
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Welcome to slideshare.net
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Welcome to slideshare.net
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Welcome to slideshare.net
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Chapter assignment
Would anybody know where was the paper passed around and that has the list of chapters and which students was assigned to do the summary?
I got confused with my chapter, which I think was chapter 4.
If anyone has it, can you kindly please post the chapters assigned to each one of us?
Thanks so much.
Danielle
Friday, April 16, 2010
Re: Inquiry on Assignment for Next Tues
From: Remigio Joseph De Ungria <josephdeungria@gmail.com>
To: Galang, Auren [APPL/ISE/MNL]
Cc: v50 MM Class Blog <josephdeungria.v50agsb@blogger.com>; Adrian Arsenal <aids.arsenal@gmail.com>; Arian Trovela <amtrovela@yahoo.com>; Auren Galang <auren29@yahoo.com>; Danielle San Pedro <daniellesanpedro08@yahoo.com>; Jewell Arena <arenajewell@yahoo.com>; Maria Amabelle Vicencio <line1079@yahoo.com>; Mark Valino <valino_mark@hotmail.com>; Melanie Amirul <melanieamirul@yahoo.com>; Michael Mercadal <mdrmercadal@yahoo.com>; Sherwin De La Cruz <sherwink20@gmail.com>; Yashmin Lumbao <yashmin.lumbao@symrise.com>
Sent: Sat Apr 17 03:44:02 2010
Subject: Re: Inquiry on Assignment for Next Tues
Thanks for the inquiry and reminder Auren.
As discussed in class, I will have to assign the chapters for the absentees from last meeting.
Auren- Ch 7 Business Markets
Melanie- Ch 8 Market Segments and Targets
Eric- Ch 12 Product Strategy
Arianlen- Ch16 Managing Retailing, Wholesaling and Logistics
I suggest the absentees to ask closely your classmates about details on the assignment including the samples I have on-line at slideshare.
http://www.slideshare.net/josephdeungria/i-love-marketing-visual-model-with-show-and-tell-examples-3751318
http://www.slideshare.net/josephdeungria/v47-marketing-in-21st-century-visual-model
As discussed in class, students have the option of choosing which of the 2 formats above to use for the assignment.
Kind regards,
Coach
Hi Sir,
I do apologize for inquiring… but Ariane and I would like to know the assignment designation for the group on Tuesday. We are trying to contact each team member but no one is aware of the details ( it was noted in the blog that you will assign the topic for the absentees ). I had a schedule conflict last week and had several clients who came in for visit that is why I missed my class…
Thank you in advance and hope to hear from you soon.
Thanks,
Auren B.Galang
Emerson Insinkerator
Operations Manager
41/F One San Miguel Avenue (OSMA) Bldg., San Miguel Avenue cor. Shaw Blvd., Pasig City
Phone Number: + 817 8781 loc 72210
Mobile: + 63 917 587 2613
Re: Inquiry on Assignment for Next Tues
Thanks for the inquiry and reminder Auren.
As discussed in class, I will have to assign the chapters for the absentees from last meeting.
Auren- Ch 7 Business Markets
Melanie- Ch 8 Market Segments and Targets
Eric- Ch 12 Product Strategy
Arianlen- Ch16 Managing Retailing, Wholesaling and Logistics
I suggest the absentees to ask closely your classmates about details on the assignment including the samples I have on-line at slideshare.
http://www.slideshare.net/josephdeungria/i-love-marketing-visual-model-with-show-and-tell-examples-3751318
http://www.slideshare.net/josephdeungria/v47-marketing-in-21st-century-visual-model
As discussed in class, students have the option of choosing which of the 2 formats above to use for the assignment.
Kind regards,
Coach
Hi Sir,
I do apologize for inquiring… but Ariane and I would like to know the assignment designation for the group on Tuesday. We are trying to contact each team member but no one is aware of the details ( it was noted in the blog that you will assign the topic for the absentees ). I had a schedule conflict last week and had several clients who came in for visit that is why I missed my class…
Thank you in advance and hope to hear from you soon.
Thanks,
Auren B.Galang
Emerson Insinkerator
Operations Manager
41/F One San Miguel Avenue (OSMA) Bldg., San Miguel Avenue cor. Shaw Blvd., Pasig City
Phone Number: + 817 8781 loc 72210
Mobile: + 63 917 587 2613
Thursday, April 15, 2010
Assignment Designation for Next Week
Just wondering if there is a list of Chapter Allocation for next week's assignment?
Tuesday, April 13, 2010
3rd slide - Driven Surewin Dell Cruise
Notes on April 13 session
Forum- 28 M Pinoys On Line
Ad Congress- Ano Sa Tingin Mo
I love Marketing Story
Blog by Blog assignment (absentees will be assigned)
Opening number assignment
Show and Tell
Create Power Presentations
By Coach
On-time Rold Verayo
Trustworthy Yash Brand Launch
Monday, April 12, 2010
Eccentric Dane Najos
url of linked: http://ph.linkedin.com/in/marydaniellenajos
Sunday, April 11, 2010
Amiable Melanie N. Amirul Product Specialist Pfizer
Coach,
I'm having difficulty in posting the 3rd slide on my personal blogspot URL: http://melanieamirul.blogspot.com
Attached herewith is my 3rd slide, I was able to upload it also in my slide share account. Thank you
Best Regards,
Melanie N. Amirul
Friday, April 9, 2010
Thursday, April 8, 2010
Driven Sherwin dela Cruz, General Manager Tradeport
JEWELL ARENA wants to stay in touch on LinkedIn
JEWELL ARENA requested to add you as a connection on LinkedIn: Remigio Joseph,
DID YOU KNOW your LinkedIn profile helps you control your public image when people search for you? © 2010, LinkedIn Corporation
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