Recap from the meeting last April 13, 2010

*A Clip was shown regarding CONVERGENCE.
Assignments:
1. Prepare any video, photo, print ad, story or commentary that is related to Marketing. Coach will choose random who will present before the start of the class.
2. Prepare a power presentation of the assigned Chapter - either visual story or show & tell.

Discussion about the following:
1. Addressing market opportunities
2. Market Segmentation - choose a primary target and focus on that specific market.
3. 4Ps of Marketing - choose what P to focus on in terms of your communication.
4. VISION: Always step back to see the bigger picture / perspective.
5. 5 Industry Forces (please refer to the I Love Marketing presentation)
6. Consider the environment - Internal (Strength and Weakness), External (Opportunities and Threats.)
7. Strategies: Either of the following or a combination of;
                     a. Low cost producer
                     b. Leverage in Supply and Distribution - bigger companies e.g SMB, Unilever
                     c. Differentiate
                     d. Niche - one of a kind e.g Off, Sensodyne, Yakult.
8. Importance of an animated story can recall and helps in retention.
9. Link any concept into a visual - it's better appreciated.

A diagram of all the principles integrated is accessible in the I Love Marketing presentation (or approach me and we can draw together!)