Monday, May 31, 2010
Monday, May 24, 2010
No marketing Class on May 25
Dear Team v50
There will be no class today, May 25.
I have work commitments out-of-town which prevent me from holding the class today. Don't worry as we will definitely find an efficient and effective way to make up for this change in schedule. Watch the class blog for announcements and see you next week, June 1.
Pls. do me a favor by confirming receipt of this email by texting me at 0917-8571089. Your message could be as short as this: "No class May 25, got it. - your name" so I will be reassured you that you wont be travelling all the way to AGSB only to find that there is no class. This will save me the doable challenge of texting you individually.
Lastly, if anybody knows Eric Chua's cellphone number, pls. text it to 0917-8571089 so that i can text him in case he doesn't see this email in time.
Kind regards
Coach Bong
There will be no class today, May 25.
I have work commitments out-of-town which prevent me from holding the class today. Don't worry as we will definitely find an efficient and effective way to make up for this change in schedule. Watch the class blog for announcements and see you next week, June 1.
Pls. do me a favor by confirming receipt of this email by texting me at 0917-8571089. Your message could be as short as this: "No class May 25, got it. - your name" so I will be reassured you that you wont be travelling all the way to AGSB only to find that there is no class. This will save me the doable challenge of texting you individually.
Lastly, if anybody knows Eric Chua's cellphone number, pls. text it to 0917-8571089 so that i can text him in case he doesn't see this email in time.
Kind regards
Coach Bong
Monday, May 10, 2010
Wednesday, May 5, 2010
Case Assignment due May 11
For next week's meeting,
Pls. submit a case analysis using the 13 P method (focusing only on the 1st 7 Ps only) for the attached case.
Use powerpoint and the power presentation principles we discussed.
A few studetns will be called randomly to discuss their analysis of the case.
Regards
Coach
May 4 Recap
May 4 Recap
- Eric reported - Ch 12 - Setting Product Strategy
- Review of Last Week's Case - You've Got Mail
- Objective for the day: be able to discuss the following:
- Understanding Customers
- SPADER Approach
- 13P Model
- 20 year personal marketing plan
** case assignment
- Understanding, Communicating to Customers
- stories of true marketing errors
** miscommunication can be embarassing & costly
- local application: Napoleon brandy "nakatikim ka na ba ng kinse/" commercial
- intention to have double meaning to get the attention of men, but women also reacted negatively.
- useless Japanese inventions - solutions were more complicated than the problems
- longest line game
- establish marketing budget - the best basis is objective task
- SPADER Approach on Case Analysis - simple, orderly & complete
S - Situation - fact-based; most relevant
P - Problem - the major one
A - Alternatives - give choices
- provide at least 3
- Eric reported - Ch 12 - Setting Product Strategy
- Review of Last Week's Case - You've Got Mail
- Objective for the day: be able to discuss the following:
- Understanding Customers
- SPADER Approach
- 13P Model
- 20 year personal marketing plan
** case assignment
- Understanding, Communicating to Customers
- stories of true marketing errors
** miscommunication can be embarassing & costly
- local application: Napoleon brandy "nakatikim ka na ba ng kinse/" commercial
- intention to have double meaning to get the attention of men, but women also reacted negatively.
- useless Japanese inventions - solutions were more complicated than the problems
- longest line game
- establish marketing budget - the best basis is objective task
- SPADER Approach on Case Analysis - simple, orderly & complete
S - Situation - fact-based; most relevant
P - Problem - the major one
A - Alternatives - give choices
- provide at least 3
- status quo
- aggresive
- expansion
- focus, etc
- possible realistic answers
- "don't give questions, give answers"
D - Decision - choosing the best
E - Execution - is the key
R - Review - putting checkpoints for choices
- Plan B if earlier options are not met
- 13P Model
1st P - Potential Market - customers, competitors & stakeholders
2nd P - Primary Target Market
3rd P - Positioning
4th to 7th P - Product
- Price
- Promo
- Place
- these 4Ps (4th to 7th) should be consistent with Positioning
8th to 9th P - Process
- People
- should support the 4Ps
plus 10th to 11th - Passion
- Prayer
will result to:
12th & 13th P - Persistent Profit
(use only 1st to 7th P for the case analysis)
- case analysis: Erin Brokovich:
1st part:
- target market: job interviewer
- Erin's positioning - not consistent with the requirement; she was talking about a lot of things which are not required/ related to the requirement of the job
2nd part:
- target market - jury
- in positioning, what matters is what the target market believes
- 20 Year Personal Marketing Plan
- story of father & 3 sons (target to be like the 3rd son)
should contain the following slides:
- coverpage
- outline
- vision/mission
-details (w/ pics)
-brand launch
-free for all (ex. 12 mktg plan for life, how to succeed)
- now & after
- philosophy
- personal marketing plan template is in slideshare, download it & customize it.
- Assignment: case to be sent by Coach Bong thru e-mail
- Analyze using the 9Ps
- 1 to 2 slides per P
Regards,
Yash Lumbao
- aggresive
- expansion
- focus, etc
- possible realistic answers
- "don't give questions, give answers"
D - Decision - choosing the best
E - Execution - is the key
R - Review - putting checkpoints for choices
- Plan B if earlier options are not met
- 13P Model
1st P - Potential Market - customers, competitors & stakeholders
2nd P - Primary Target Market
3rd P - Positioning
4th to 7th P - Product
- Price
- Promo
- Place
- these 4Ps (4th to 7th) should be consistent with Positioning
8th to 9th P - Process
- People
- should support the 4Ps
plus 10th to 11th - Passion
- Prayer
will result to:
12th & 13th P - Persistent Profit
(use only 1st to 7th P for the case analysis)
- case analysis: Erin Brokovich:
1st part:
- target market: job interviewer
- Erin's positioning - not consistent with the requirement; she was talking about a lot of things which are not required/ related to the requirement of the job
2nd part:
- target market - jury
- in positioning, what matters is what the target market believes
- 20 Year Personal Marketing Plan
- story of father & 3 sons (target to be like the 3rd son)
should contain the following slides:
- coverpage
- outline
- vision/mission
-details (w/ pics)
-brand launch
-free for all (ex. 12 mktg plan for life, how to succeed)
- now & after
- philosophy
- personal marketing plan template is in slideshare, download it & customize it.
- Assignment: case to be sent by Coach Bong thru e-mail
- Analyze using the 9Ps
- 1 to 2 slides per P
Regards,
Yash Lumbao
May 4 Recap
- Eric reported - Ch 12 - Setting Product Strategy
- Objective for the day: be able to discuss the following:
- Understanding Customers
- SPADER Approach
- 13P Model
- 20 year personal marketing plan
** case assignment
- Understanding, Communicating to Customers
- stories of true marketing errors
** miscommunication can be embarassing & costly
- local application: Napoleon brandy "nakatikim ka na ba ng kinse/" commercial
- intention to have double meaning to get the attention of men, but women also reacted negatively.
- useless Japanese inventions - solutions were more complicated than the problems
- longest line game
- establish marketing budget - the best basis is objective task
- SPADER Approach on Case Analysis - simple, orderly & complete
S - Situation - fact-based; most relevant
P - Problem - the major one
A - Alternatives - give choices
- provide at least 3
- status quo
- aggresive
- expansion
- focus, etc
- possible realistic answers
- "don't give questions, give answers"
D - Decision - choosing the best
E - Execution - is the key
R - Review - putting checkpoints for choices
- Objective for the day: be able to discuss the following:
- Understanding Customers
- SPADER Approach
- 13P Model
- 20 year personal marketing plan
** case assignment
- Understanding, Communicating to Customers
- stories of true marketing errors
** miscommunication can be embarassing & costly
- local application: Napoleon brandy "nakatikim ka na ba ng kinse/" commercial
- intention to have double meaning to get the attention of men, but women also reacted negatively.
- useless Japanese inventions - solutions were more complicated than the problems
- longest line game
- establish marketing budget - the best basis is objective task
- SPADER Approach on Case Analysis - simple, orderly & complete
S - Situation - fact-based; most relevant
P - Problem - the major one
A - Alternatives - give choices
- provide at least 3
- status quo
- aggresive
- expansion
- focus, etc
- possible realistic answers
- "don't give questions, give answers"
D - Decision - choosing the best
E - Execution - is the key
R - Review - putting checkpoints for choices
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