June 8 20 year marketing plan
June 15 Midterms/ Finals Multiple Choice
June 22 10 step product plan part 1
June 29 Last Day 10 step plan part 2 + integration
Requirements/ %
Attendance 5
Class Partiipation 5
Brand Launch 5 *
Chapter Report 10 *
Top 10 Questions 5*
MT/ Finals 20
20 Yr Mktg Plan 10*
10 Step Product Plan 20* (10% Individual, 10% group average)
Blog (Linked In/ Embeds)5
Case VIBES 5
Commercial 10*
Total 100%
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