Class Recap: 06.01.2010 and 06.08.2010

Hi classmates.
 
I volunteered to do the class recap last June 1 and I apologize for posting it just now. Just adding some points from the previous post and sharing recap's last June 8.  Hope this still helps.  Thanks!
 
1. Reposting class activities:
 
June 15 - Midterm/Finals*
June 22 - 10-step plan (part 1 of 2)**
June 29 - 10-step plan (part 2 of 2) and integration
 
* Our midterm/final exam will cover chapters from our Marketing Management book by Kotler (except chapters 3, 7, 15, 17, and 20).  Refer to our respective class blogs for the Top 10 questions per chapter.  Coach will source 6 questions per chapter, 2 coming from our Top 10 Questions.  (Check the link: http://coachbong.blogspot.com)
 
Understand and review Coach's "I Love Marketing"  (http://www.slideshare.net/josephdeungria/v47-i-love-marketing-model-created-by-prof-bong-de-ungria and "13-P" models (http://www.slideshare.net/josephdeungria/13-p-approach-for-marketing-analysis-2010-version).
 
**For your reference, download Coach's template by clicking this link: http://www.slideshare.net/josephdeungria/v46-template-and-sample-10-step-by-step-marketing-plan-to-students
 
Other reference:
http://www.hypermarketing2.com/
 
2. New Techie Discovery from Coach
- Registration to Online Survey (http://v50marketing.blogspot.com/2010/05/on-line-survey-pls-answer-by-june-1.html)
- Use Google docs to create your own online survey.  Through your Gmail email accounts, click Documents -> Create New Form)
 
3. 10-Step Marketing Plan
- Discussion using powerpoint
- Competitive positioning
- What is your "unlimited rice?" (using the example of fast food/chicken restos Jollibee, KFC, Mang Inasal)
- Concepts of IMC (Integrated Marketing Communication)
- Determining market size (through primary data, competitors' data, share of shelf, share of market)
 
4. Reminders
- Submit all requirements and assignments (refer to previous post re: grading) and post them in your respective blogs, slide share accounts, and Coach's emai (vcoachclass@gmail.com)
 
- Mac