v50 Markma Middle Managers Blog and Email Details

Team v50

Ideally, you should have received the Blackboard email below. If not, contact Macky (contact details in the email).

Instead of a google or yahoo groups or a group email, we shall use a class blog for all class announcements. The blog is
http://v50marketing.blogspot.com/

You can send questions, answers via the blog by sending an email to
josephdeungria.v50agsb@blogger.com

By the way, kudos to Sherwin for promptly uploading a detailed session recap of our first meeting.

Kind regards and Happy Easter


Remigio Joseph De Ungria


Tel: (02) 216-9743
Cell: 0917-8571089
US Workphone: 262-643-5781
email: josephdeungria@gmail.com
website: www.josephdeungria.com

---------- Forwarded message ----------
From: <josephdeungria@gmail.com>
Date: Mon, Mar 29, 2010 at 3:47 PM
Subject: MMMARKMA_B03_C0910: Welcome to AGSB Marketing Management Class
To: josephdeungria@gmail.com


Welcome to the Marketing Management class of the Ateneo Graduate School of Business.

You are about to experience a cutting-edge marketing experience. Enjoy this unique learning journey of discovery, enrichment and mastery.

Go to http://gsbonline.ateneo.edu/.
Your default username is your AGSB student number. Your default password is your full last name.

If you have problems logging in, pls. contact Macky of  the AGSB office at 899-7691 loc 2204 or rbacani@aps.ateneo.edu.

I encourage you to explore: http://agsbmarketing.blogspot.com so that you can have a glimpse of what lies ahead.

Prior to the first meeting, pls. make sure that you register by filling in your info at: http://agsbmarketing.blogspot.com/p/register.html


Prof. Remigio Joseph De Ungria
"Coach Bong"
josephdeungria@gmail.com
http://www.josephdeungria.com
http://www.hypermarketing2.com

Invitation to connect on LinkedIn

LinkedIn I'd like to add you to my professional network on LinkedIn. - Melanie Melanie Amirul Product Specialist at Pfizer Inc. Philippines Confirm that you know Melanie © 2010, LinkedIn Corporation AMIABLE MELANIE AMIRUL    Email: melanieamirul@yahoo.com    Gmail: melanieamirul@gmail.com    URL:   http://melanieamirul.blogspot.com    Mobile# 09175092611/ 09228270332    Company web site: www.pfizer.com      Regards,    Melanie N. Amirul        AGSB- V50 Recap of Markma Discussion Day #1 03/30/2010 Hi Classmates, Here is a summarized version of what we have talked about in class today: 1.) Research is 2 part: Quantitative and Qualitative a.) Qualitative - SWS surveys - gives a more accurate representation of a larger pie chart. Costly b.) Quantitative - gives insights from different people. an example of which is Focused Group Discussion. 2.) Went ahead and introduction for all people. 1 word that describes you + nickname+surname + work. Please see 1st blogpost. 3.) Story about Father giving his daughters hands in exchange of cows:  Father has 3 daughters. 1st daughter was very beautiful, very smart. He gave her hand away for 100 cows. 2nd daughter was half as beautiful as the first, half as smart. He gave her hand away for half of the first - 50 cows. The third daughter was so-so. He said to himself, 10 cows would suffice. Then came a prince who sought her hand, gave the 10 cows and brought her back to his kingdom. His parents eventually died thus they became the new king and queen. When the king went to see his father in law sometime after a year, the father saw his daughter and thought to himself that his daughter now looks like she's worth a thousand cows. He asked the king: What did you do to her to raise her value? King said: I saw that she is worth a thousand cows even a year ago. Lesson: See yourself for what you are worth 4.) As per the video shown during class - there were 8 qualitative researches: a.) Focus Group Discussion Pros: Hear views of other people, Sharing of inputs about a certain topic Cons: Can't represent a bigger portion of the pie chart, hard to get 7-10 people of the same target market b.) Depth Interview Pros: In depth Cons: Time consuming, people tend to give a socially acceptable answer. (how many times a day do you take a shower?) c.) Home Visit Pros: Observation validates the answer (what soap are you using? - person can see the answer in the restroom) Cons: Time consuming d.) Mystery shopping Pros: True reaction in the actual service Cons: More service oriented. i.e. can't do mystery shopping on a PC, only the service of the seller. e.) Observed Shopping Cons: Just by observing, behavior might change  f.) Accompanied Cons: Disturb the whole experience, might just buy a few items the just buy the other next time. g.) Guerilla Interview Pros: Can validate answer of interviewee by evaluating results (in this case - the grocery bag) Cons: You can't know why they arrived at that decision, people who allow this interview already have their own profile to start with. h.) Diaries Cons: Done in a long period of time which is in conflict most of the time with how a person thinks/feel at the time of the consumption. (i.e. ate ice cream because it was hot) 5.) Did the salary summary. 50% of the class belong to C. Salary class of 50-100t monthly. 6.) Google Search - Complicated Algorithm considering more than 200 elements like:  a.) How often you post b.) How long have you been posting c.) Big sites that link to you. d.) # of visits e.) Activity within the blog. Resources for our class: 1.) gsbonline.ateneo.edu - Uses "blackboard". Coach Bong will slowly transfer files/links. username is Ateneo GSB ID#, password is surname. REMINDER: Change your password. 2.) our Class Blog: v50marketing.blogspot.com - We will be using this to communicate. check it every so often for assignments etc. to send an article here, send an email to josephdeungria.v50agsb@blogger.com. Assignment for Tuesday April 6, 2010: 1.) Make you linkedin profile. -post recent smiling picture -elevator speech selling yourself -connections -recommendations -links to company, school, personal website. summary of what you actually do. (Measurable) 2.) Brand launch -3 page powerpoint assignment -1st page - cover page -2nd page - brief background about yourself (family and work) -3rd page - focus on 4 things:  a.) name (nickname + family name) b.) description c.) work d.) story of all 3 things (weird will do) *and ideally something we can draw. --------------------- extra assignments:  a.) make a gmail account b.) make a blogger account c.) make a linkedin account d.) send email to josephdeungria.v50agsb@blogger.com with the following: Subject: COACH Bong de Ungria Body: emal, gmail, blog URL Balanced Arian Trovela EMAIL:  atrovela@smg.sanmiguel.com.ph / amtrovela@yahoo.com GMAIL:  arian.trovela@gmail.com BLOG URL:  http://ariantrovela.blogspot.com MOBILE #:  0917-8015915 Best regards, ARIAN TROVELA Disclaimer This email (and any attachment/s) is confidential and for viewing only by the intended recipient/s. If you received this in error, please notify us immediately and delete all copies. Any unauthorized access to, review, reproduction, dissemination or other use of the information contained herein is strictly prohibited. San Miguel Corporation (SMC) does not guarantee the security of any information electronically transmitted. SMC is not liable for the proper and complete transmission of the information contained in this email nor for any delay in its receipt. The use of email for any unlawful purpose or for any purpose other than as permitted by SMC is strictly prohibited. Opinions, conclusions and statements in this email are opinions, conclusions and statements of the sender and are not necessarily given, endorsed, espoused or expressed by SMC. Invitation to connect on LinkedIn LinkedIn I'd like to add you to my professional network on LinkedIn. - JEWELL JEWELL ARENA Sales and Marketing Manager at JALIEN INTERNATIONAL CARGO SYSTEMS, INC. Philippines Confirm that you know JEWELL © 2010, LinkedIn Corporation TREASURED JEWELL ARENA EMAIL: arenajewell@yahoo.com GMAIL: jewellarenaa@gmail.com BLOG.URL: jewellarenaV50agsb.blogspot.com Blog Exercise This is a sample of uploading picture and embedding a slideshare file Prof. Bong De Ungria - Sample  And Template My  Brand Launch & Assignment Details View more presentations from Remigio Joseph DeUngria. Fwd: Assignments for Next Tuesday, April 6: Brand Launch and Linked In Profile Kind regards, Remigio Joseph De Ungria Tel: (02) 216-9743 Cell: 0917-8571089 US Workphone: 262-643-5781 email: josephdeungria@gmail.com website: www.josephdeungria.com ---------- Forwarded message ---------- From: Remigio Joseph De Ungria <josephdeungria@gmail.com> Date: Tue, Mar 30, 2010 at 7:58 PM Subject: Fwd: Assignments for Next Tuesday, April 6: Brand Launch and Linked In Profile To: josephdeungria.v50marketing@blogger.com Kind regards, Remigio Joseph De Ungria Tel: (02) 216-9743 Cell: 0917-8571089 US Workphone: 262-643-5781 email: josephdeungria@gmail.com website: www.josephdeungria.com ---------- Forwarded message ---------- From: Remigio Joseph De Ungria <josephdeungria@gmail.com> Date: Tue, Mar 30, 2010 at 7:57 PM Subject: Assignments for Next Tuesday, April 6: Brand Launch and Linked In Profile To: josephdeungria.v50@blogger.com This is a sample email send. Always put your real name after the email. Kind regards, Remigio Joseph De Ungria Tel: (02) 216-9743 Cell: 0917-8571089 US Workphone: 262-643-5781 email: josephdeungria@gmail.com website: www.josephdeungria.com Middle Managers at Work Motivated Sherwin De La Cruz, Tradeport General Manager,  E-commerce Balanced Arian Trovela,  SMC Analyst Amiable Melanie Amirul, Pfizer Product Specialist Treasured Jewell Arena, Sales and Marketing Manager, JALIEN Logistic Company Determined Danielle San Pedro, Trade Marketing Coordinator, Wyeth Independent Adrian Arsenal, Asst Program Manager, TV5 Comic Mark Valino, Market Education Specialist, PSE Simple Yash Lumbao, Finance and Admin Mgr, Symrise flavors and fragrance Handyman Alvin Bugtas, Director Skyway O&M Jolly Mike Mercadal, HR Manager, Bayad Center On-time Harold Verayo, Investment Support Officer, BPI Curly Auren Galang, Operations Manager, Emerson Electric Curious Ams Vicencio, Senior Lead Business Development, Aegis PeopleSupport Subscribe to: Posts (Atom) For the latest hypermarketing resources, please click on the hypermarketing 2 logo About Me Bong De Ungria Creates Highly Personal, High Performance Hyperlinked Corporate and Individual Brands (Hypermarketing 3.0) as SVP/ Business Unit Head, Citistores and Marketing Professor, Ateneo Graduate School of Business View my complete profile Followers Blog Archive ▼  2010 (83) ►  July (1) ►  June (5) ►  May (6) ►  April (61) ▼  March (10) v50 Markma Middle Managers Blog and Email Details Invitation to connect on LinkedIn AMIABLE MELANIE AMIRUL Recap of Markma Discussion Day #1 03/30/2010 Balanced Arian Trovela Invitation to connect on LinkedIn TREASURED JEWELL ARENA Blog Exercise Fwd: Assignments for Next Tuesday, April 6: Brand ... Middle Managers at Work