April 6, 2010 Marketing Management (Summary of Discussion)

 

Hi All,

Hope all is well. This is to document yesterday's discussion and class activities:

I.                    Marketing Videos

Personality	Effectiveness	Target / Message Conveyed
Barrack Obama	Yes	Appeals to the youth, men, minorities, non-intellectual sector
Manny Villar	?	Appeals to the poor sector which comprises about 85% of the Filipino Society This is Villar's Branding which was strengthened by renewed efforts in Marketing Campaigns vs the Aquino Brand which has a long history to work against ( from the Marcos regime, Death of Ninoy, Edsa Revolution , Death of Cory plus the KRIS' factor )
Fernando Bayani	↓	Message is about Change/Demolition/Building ; Effectiveness of the campaign is in question because the message was conveyed only during the campaign period
Mar Roxas	↓	"PADYAK CAMPAIGN"- appeals to the poor as well but lacked the credibility for because it is well known to have come from Affluent families
Prospero Pichay	X	PRO PINOY – wasn't effective because it promises too many things
Osmena	X	Caters to the youth as well ( TATAK OSMENA ) however, it was proven to be ineffective because message was conveyed only during the campaign period. s
Tito Sotto	X	His new campaign tactic is to increase visibility by staying on his noon time show until right before the election campaign started. Target: Name Recall and Increase Visibility.

 

 

II.                  Presentation of individual blog entries

Key Take Aways:

a.)    It is easier to remember using visuals and stories

b.)    You become more critical ( identifying strength and weaknesses of each presentation)

c.)     If you do it well – you will be remembered

 

III.                I love Marketing Discussion

-          please refer to the Mastering 101  Key Marketing Concepts presentation ( see our Prof's official blogspot

-          Discussion ended on 5 Industry forces

 

Please remember:

-          All assignments should be uploaded in your personal blogs

-          To execute animations in slideshare, make sure to upload each animation per slide (ie:5 animations in one slide on regular ppt, you need to create 5 different slides  with animations instead)

-          Downloading the blogs during presentation will no longer be allowed

-          You need to register in Professor De Ungria's blogspot for you to be part of the class roster

-          For all those who have not presented, you will be expected to present next meeting

-          You may upload the 3^rd Slide only ( copy paste it using Microsoft Office Picture Manager) in your blogspot for grading by April 13,2010

-          Send linked invite to Prof Bong by April 7,2010

-          Email to class blog V50marketing.blogspot.com by April 8,2010 with the following details:

§  SUBJECT: Descriptor Nickname Lastname Work

§  Content: url of blog; url of linked in (customized)

 

Thanks,
Auren B. Galang