April 27 Recap

To Do:  View commercial videos in http://bongdeungria.tumblr.com   Sched for next month: May 4   - Lecture May 11 - Case Assignment May 18 - Midterm Exam on Concepts May 25 - 20-year Personal Marketing Plan   Discussed: Page 1 of commercial videos in above-mentioned website Dolphy Dolfenal 2005 - name recall and association but poor product purpose (Dolfenal for headache) John Lloyd Biogesic "Ingat" 2007 powerful tagline conveying the message that Biogesic is the safest pain reliever very strong even if the name John Lloyd is not connected with Biogesic (unlike Dolphy Dolfenal) would be difficult for other companies to use "Ingat" since Biogesic has already spent so much to own this position, hence they would need at least double the cost to own the position only concern is that the most recent airplane commercial seems to drop the tagline "Ingat" (can search for this in YouTube) Corned Tuna leading canned tuna manufacturer Century Tuna too complacent San Marina corned tuna entered with power endorsers and product innovation Century came with own corned tuna product in 2 weeks Century came with Derek Ramsay as endorser in 2 months San Marina and Century's competition in corned tuna affected related product corned beef, Argentina corned beef came out with Boy Abunda commercial claiming "corned" beef throne Century re-claimed "corned" tuna throne with Kris Aquino's 555 (Century's low-end) commercial Three movie cases to be discussed -- You've Got Mail, 50 1st Dates, Erin Brokovich You've Got Mail Part I - class played family feud, all teams got 1 point each Marketing strategy of Kathryn Kelly's Shop Around The Corner (SATC) -- what did it do right? wrong? Right -- location, personal/nice, storytelling, passion, knowledgeable, specialize/niche, homey/ambiance, loyal customers Wrong -- too complacent, not adaptive or too conservative versus competition, no promotions How can Shop Around The Corner survive growth? Intensive growth or market-penetration strategy (existing customers, existing products) Integrative growth or product development strategy (existing customers, new products) Diversification growth (new customers, new products) Promotions Was Tom Hanks' Fox strategy ethical? In what areas were there possible ethical issues? Joe Fox and kids visiting SATC:  ETHICAL Know sales $350k:  ETHICAL Opening just 'around the corner':  ETHICAL Planning to close down or drive out citibooks:  ETHICAL Offering low prices:  ETHICAL Fox not introducing himself during visit to SATC:  ETHICAL, as long as it's a public venue Pirating author:  UNETHICAL, although this was actually the author's decision Badmouthing competitor:  UNETHICAL, although this was committed by Kelly and not Fox Hence, FOX did not do anthing unethical. You've Got Mail Part II - what did Kelly do?  FIGHT by getting public sympathy, but became unethical: using boyfriend to write about SATC using media unfairly or in a biased way using children to rally against Fox Key Concepts from movie - choose among: 3 growth strategies -- intensive, integrative, divserification 5 modes of communication -- advertising (why buy?), sales promotion (buy now!), public relations (alibi), personal selling (1 on 1 buy), direct marketing (never say goodbye)... SATC only practiced personal selling, while FOX practice 1st 3 modes 4 textbook generic winning strategies -- low cost producer, supply and distribution leverage, differentiate, niche SATC cannot afford to give discounts. Fox has more superior supply and distribution system. SATC can no longer differentiate because of physical space constraint and Fox can easily copy. SATC should capitalize on its niche (children's books only?), change the rules and look for strategies that cannot be easily copied by Fox You've Got Mail Part III - execution: fight, close, merge after all the fighting and unethical measures, Kelly's efforts did not translate to SATC's profitability SATC eventually closed then SATC received merger offer from FOX Summary This movie case is applicable since such competition can be experienced both on a business and personal level. SATC:  "Everything starts with being personal." FOX:  "It's nothing personal, purely business." CONCLUSION:  Everything is business AND personal.  Always keep guard of your "brand" and position, and consider new entrants as threats, don't stop improving yourself or product offerings. Hope this helps. Best regards, ARIAN M. TROVELA Operations Research

Marketing Research and Demand Forecasting

Here's my link to my presentation:

 

http://www.slideshare.net/mavalino/m-3787366

 

Thanks.

 

Regards,

 

Mark

Mark Valino: Conducting Marketing Research and Forecasting Demand

<div style="width:425px" id="__ss_3787366"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/mavalino/m-3787366" title="M">M</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marketingresearchpptpresentation-100420052844-phpapp01&stripped_title=m-3787366" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marketingresearchpptpresentation-100420052844-phpapp01&stripped_title=m-3787366" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/mavalino">Mark Anthony</a>.</div></div>

Emerson Consider it Solved Ad

Hi All,

 

Ads from Emerson 

http://www.emerson.com/NeverBeenDone/

 

Auren

Chapter 7 : Analyzing Business Markets

Hi All,

 

url for Business Market Analysis http://aurengalang.blogspot.com/2010/04/analyzing-business-markets.html

 

Thanks

Auren Galang

TREASURED JEWELL ARENA

BLOG URL: http://jewellarena.blogspot.com

LINKED IN:  http://ph.linkedin.com/in/jewellarena

TREASURED JEWELL ARENA

LINKED IN:  http://ph.linkedin.com/in/jewell-arena/
BLOG URL: http://jewellarena.blogspot.com

3rd Slide of Treasured Jewell Arena

CHANGE BLOG URL OF JEWELL ARENA

Hi Sir,

I've changed my Blog Url from jewellarenav50agsb.blogspot.com to jewellarena.blogspot.com due to error in link to v50marketing.blogspot.com

EMAIL: arenajewell@yahoo.com
GMAIL: jewellarenaa@gmail.com
BLOG URL: http://jewellarena.blogspot.com

Thanks and Brgrds,
Treasured Jewell Arena

Pls. check out my blog for samples

Can you pls. check out:

http://josephdeungria.com


for 2 additional examples which may be useful for your assignment. I recall explaining these during our class last week.

regards
coach

RE: Chapter Assignment

If we base the book, I'm doing Chapter 4: Marketing Research and Forecasting Demand.  But using Coach's blog by blog outline, its under no. 2.  I hope we are not doing the same.  I checked the list before I left last Thursday and we are not the same.

Thanks.

Regards,

Mark

JEWELL ARENA recommends this SlideShare presentation: Jewellarenav50 ch14developing pricing strategies and programs

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Recap from the meeting last April 13, 2010

*A Clip was shown regarding CONVERGENCE.
Assignments:
1. Prepare any video, photo, print ad, story or commentary that is related to Marketing. Coach will choose random who will present before the start of the class.
2. Prepare a power presentation of the assigned Chapter - either visual story or show & tell.

Discussion about the following:
1. Addressing market opportunities
2. Market Segmentation - choose a primary target and focus on that specific market.
3. 4Ps of Marketing - choose what P to focus on in terms of your communication.
4. VISION: Always step back to see the bigger picture / perspective.
5. 5 Industry Forces (please refer to the I Love Marketing presentation)
6. Consider the environment - Internal (Strength and Weakness), External (Opportunities and Threats.)
7. Strategies: Either of the following or a combination of;
                     a. Low cost producer
                     b. Leverage in Supply and Distribution - bigger companies e.g SMB, Unilever
                     c. Differentiate
                     d. Niche - one of a kind e.g Off, Sensodyne, Yakult.
8. Importance of an animated story can recall and helps in retention.
9. Link any concept into a visual - it's better appreciated.

A diagram of all the principles integrated is accessible in the I Love Marketing presentation (or approach me and we can draw together!)

How to get the best out of SlideShare.

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Welcome to slideshare.net

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Welcome to slideshare.net

SlideShare Hi jewellarena, Please confirm your email address for SlideShare account. If links does not work, paste this URL in your browser: http://www.slideshare.net/confirm/MjQ5OTU4NDI7am9zZXA=/ SlideShare is the world's largest community for sharing presentations on the web. You can view and download presentations on any topic you like. You can also share documents, pdfs etc. Contact SlideShare Support for help.

Welcome to slideshare.net

SlideShare Hi jewellarena, Please confirm your email address for SlideShare account. If links does not work, paste this URL in your browser: http://www.slideshare.net/confirm/MjQ5OTU4NDI7am9zZXA=/ SlideShare is the world's largest community for sharing presentations on the web. You can view and download presentations on any topic you like. You can also share documents, pdfs etc. Contact SlideShare Support for help.

Chapter assignment

Hi everyone,

Would anybody know where was the paper passed around and that has the list of chapters and which students was assigned to do the summary?
I got confused with my chapter, which I think was chapter 4.

If anyone has it, can you kindly please post the chapters assigned to each one of us?

Thanks so much.

Danielle

Re: Inquiry on Assignment for Next Tues

Thank you sir!!!

---

From: Remigio Joseph De Ungria <josephdeungria@gmail.com>
To: Galang, Auren [APPL/ISE/MNL]
Cc: v50 MM Class Blog <josephdeungria.v50agsb@blogger.com>; Adrian Arsenal <aids.arsenal@gmail.com>; Arian Trovela <amtrovela@yahoo.com>; Auren Galang <auren29@yahoo.com>; Danielle San Pedro <daniellesanpedro08@yahoo.com>; Jewell Arena <arenajewell@yahoo.com>; Maria Amabelle Vicencio <line1079@yahoo.com>; Mark Valino <valino_mark@hotmail.com>; Melanie Amirul <melanieamirul@yahoo.com>; Michael Mercadal <mdrmercadal@yahoo.com>; Sherwin De La Cruz <sherwink20@gmail.com>; Yashmin Lumbao <yashmin.lumbao@symrise.com>
Sent: Sat Apr 17 03:44:02 2010
Subject: Re: Inquiry on Assignment for Next Tues

Thanks for the inquiry and reminder Auren.

As discussed in class, I will have to assign the chapters for the absentees from last meeting.

Auren- Ch 7 Business Markets
Melanie- Ch 8 Market Segments and Targets
Eric- Ch 12 Product Strategy
Arianlen- Ch16 Managing Retailing, Wholesaling and Logistics

I suggest the absentees to ask closely your classmates about details on the assignment including the samples I have on-line at slideshare.

http://www.slideshare.net/josephdeungria/i-love-marketing-visual-model-with-show-and-tell-examples-3751318

http://www.slideshare.net/josephdeungria/v47-marketing-in-21st-century-visual-model

As discussed in class, students have the option of choosing which of the 2 formats above to use for the assignment.

Kind regards,

Coach

On Fri, Apr 16, 2010 at 11:37 PM, <Auren.Galang@emerson.com> wrote:

Hi Sir,

I do apologize for inquiring… but Ariane and I would like to know the assignment designation for the group on Tuesday. We are trying to contact each team member but no one is aware of the details ( it was noted in the blog that you will assign the topic for the absentees ). I had a schedule conflict last week and had several clients who came in for visit that is why I missed my class…

 

Thank you in advance and hope to hear from you soon.

 

Thanks,

Auren B.Galang

Emerson Insinkerator

Operations Manager

41/F One San Miguel Avenue (OSMA) Bldg., San Miguel Avenue cor. Shaw Blvd., Pasig City

Phone Number: + 817 8781 loc 72210

Mobile:    + 63 917 587 2613

 

Re: Inquiry on Assignment for Next Tues

Thanks for the inquiry and reminder Auren.

As discussed in class, I will have to assign the chapters for the absentees from last meeting.

Auren- Ch 7 Business Markets
Melanie- Ch 8 Market Segments and Targets
Eric- Ch 12 Product Strategy
Arianlen- Ch16 Managing Retailing, Wholesaling and Logistics

I suggest the absentees to ask closely your classmates about details on the assignment including the samples I have on-line at slideshare.

http://www.slideshare.net/josephdeungria/i-love-marketing-visual-model-with-show-and-tell-examples-3751318

http://www.slideshare.net/josephdeungria/v47-marketing-in-21st-century-visual-model

As discussed in class, students have the option of choosing which of the 2 formats above to use for the assignment.

Kind regards,

Coach

On Fri, Apr 16, 2010 at 11:37 PM, <Auren.Galang@emerson.com> wrote:

Hi Sir,

I do apologize for inquiring… but Ariane and I would like to know the assignment designation for the group on Tuesday. We are trying to contact each team member but no one is aware of the details ( it was noted in the blog that you will assign the topic for the absentees ). I had a schedule conflict last week and had several clients who came in for visit that is why I missed my class…

 

Thank you in advance and hope to hear from you soon.

 

Thanks,

Auren B.Galang

Emerson Insinkerator

Operations Manager

41/F One San Miguel Avenue (OSMA) Bldg., San Miguel Avenue cor. Shaw Blvd., Pasig City

Phone Number: + 817 8781 loc 72210

Mobile:    + 63 917 587 2613

 

Assignment Designation for Next Week

Hi All,

Just wondering if there is a list of Chapter Allocation for next week's assignment?

 

Thanks

Auren

09178057011

3rd slide - Driven Surewin Dell Cruise

Good Day,

Here is the link to my blog containing the revised 3rd slide.

http://sherwindelacruz.blogspot.com/2010/04/3rd-slide-driven-surewin-dell-cruise.html

Regards,

Sherwin

Notes on April 13 session

Video- Do You Know
Forum- 28 M Pinoys On Line
Ad Congress- Ano Sa Tingin Mo
I love Marketing Story
Blog by Blog assignment (absentees will be assigned)
Opening number assignment
Show and Tell
Create Power Presentations

By Coach

On-time Rold Verayo

<div style="width:425px" id="__ss_3706692"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/haroldverayo/brand-lauch" title="Brand Lauch">Brand Lauch</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandlauch-100413033851-phpapp01&stripped_title=brand-lauch" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandlauch-100413033851-phpapp01&stripped_title=brand-lauch" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/haroldverayo">haroldverayo</a>.</div></div>

Trustworthy Yash Brand Launch

Hi Sir,

 

Pls see link below of the revised 3rd slide of my brand launch.

 

http://yashminlumbao.blogspot.com/2010/04/v50-yashs-lovebow-brand-launch.html

 

Thanks,

Yashmin Lumbao

Eccentric Dane Najos

Url of blog: http://danesomething.blogspot.com/
url of linked: http://ph.linkedin.com/in/marydaniellenajos

Determined Danielle San Pedro - Wyeth Phils., Inc.

BLOG: http://daniellesanpedro.blogspot.com/2010/04/3rd-slide-determined-danielle-san-pedro.html
LINKED IN: http://ph.linkedin.com/in/daniellesanpedro

Witty Au-Au Galang, Emerson

Hi Sir,

 

This is the url for my 3rd slide.

 

http://aurengalang.blogspot.com/2010/04/witty-au-au-galang-emerson.html

Thanks

Auren Galang

My Brand Launch

Sir,

Please find my Brand Launch 2010.

Thanks.

Alvin

Amiable Melanie N. Amirul Product Specialist Pfizer

Coach,

I'm having difficulty in posting the 3rd slide on my personal blogspot URL: http://melanieamirul.blogspot.com
Attached herewith is my 3rd slide, I was able to upload it also in my slide share account. Thank you

Best Regards,

 Melanie N. Amirul

Mark Ma-3rd Slide

Assertive Amabelle Go-Vicencio, Sr. Lead, Business Development/AEGIS PEOPLESUPPORT INC

BLOG: http://amabellego-vicencio.blogspot.com/

LINKEDIN: http://ph.linkedin.com/in/amabellegovicencio

Jolly Mac Valino, PSE Market Education Specialist

BLOG URL: http://markvalino.blogspot.com/
LINKED IN URL: http://ph.linkedin.com/in/markvalino

Amiable Melanie Amirul Product Specialist-Pfizer Inc.

3rd slide
URL:http:// melanieamirul.blogspot.com

Amiable Melanie Amirul Product Specialist-Pfizer Inc.

Email: melanieamirul@gmail.com
URL:http://www.melanieamirul.blogspot.com
Linkedln : melanieamirul@linkedln.com

Driven Sherwin dela Cruz, General Manager Tradeport

Blog URL: http://sherwindelacruz.blogspot.com/

Linkedin URL: http://ph.linkedin.com/in/sherwindelacruz

Regards, 

Sherwin dela Cruz

JEWELL ARENA wants to stay in touch on LinkedIn

LinkedIn JEWELL ARENA requested to add you as a connection on LinkedIn: Remigio Joseph, I'd like to add you to my professional network on LinkedIn. - JEWELL ARENA   Accept View invitation from JEWELL ARENA   DID YOU KNOW your LinkedIn profile helps you control your public image when people search for you? Setting your profile as public means your LinkedIn profile will come up when people enter your name in leading search engines. Take control of your image!   © 2010, LinkedIn Corporation Trustworthy Yash Lumbao, Finance & Admin. Manager at Symrise, Inc. blog url:  http://www.yashminlumbao.blogspot.com linkedin url:  http://ph.linkedin.com/in/yashminlumbao   Regards,   Yashmin Lumbao Wednesday, April 7, 2010 Cool Aids Arsenal, Asst. Program Manager TV5 BLOG URL: http://adrianarsenal.blogspot.com LINKEDIN URL: http://ph.linkedin.com/in/adrianarsenal Balanced Arian Trovela, SMC Analyst BLOG URL:  http://ariantrovela.blogspot.com LINKEDIN URL:  http://ph.linkedin.com/in/ariantrovela (kindly ignore earlier message on linkedin url) Balanced Arian Trovela, SMC Analyst BLOG URL:  http://ariantrovela.blogspot.com LINKEDIN URL:  http://ph.linkedin.com/pub/arian-trovela/1b/ba6/1b5 Tuesday, April 6, 2010 Witty Au-Au Galang Emerson,OM Content: http://aurengalang@blogspot.com http://ph.linkedin.com/in/aurengalang Thanks, auren galang       April 6, 2010 Marketing Management (Summary of Discussion)   Hi All, Hope all is well. This is to document yesterday's discussion and class activities: I.                    Marketing Videos Personality Effectiveness Target / Message Conveyed Barrack Obama Yes Appeals to the youth, men, minorities, non-intellectual sector Manny Villar ? Appeals to the poor sector which comprises about 85% of the Filipino Society This is Villar's Branding which was strengthened by renewed efforts in Marketing Campaigns vs the Aquino Brand which has a long history to work against ( from the Marcos regime, Death of Ninoy, Edsa Revolution , Death of Cory plus the KRIS' factor ) Fernando Bayani ↓ Message is about Change/Demolition/Building ; Effectiveness of the campaign is in question because the message was conveyed only during the campaign period Mar Roxas ↓ "PADYAK CAMPAIGN"- appeals to the poor as well but lacked the credibility for because it is well known to have come from Affluent families Prospero Pichay X PRO PINOY – wasn't effective because it promises too many things Osmena X Caters to the youth as well ( TATAK OSMENA ) however, it was proven to be ineffective because message was conveyed only during the campaign period. s Tito Sotto X His new campaign tactic is to increase visibility by staying on his noon time show until right before the election campaign started. Target: Name Recall and Increase Visibility.     II.                  Presentation of individual blog entries Key Take Aways: a.)    It is easier to remember using visuals and stories b.)    You become more critical ( identifying strength and weaknesses of each presentation) c.)     If you do it well – you will be remembered   III.                I love Marketing Discussion -          please refer to the Mastering 101  Key Marketing Concepts presentation ( see our Prof's official blogspot -          Discussion ended on 5 Industry forces   Please remember: -          All assignments should be uploaded in your personal blogs -          To execute animations in slideshare, make sure to upload each animation per slide (ie:5 animations in one slide on regular ppt, you need to create 5 different slides  with animations instead) -          Downloading the blogs during presentation will no longer be allowed -          You need to register in Professor De Ungria's blogspot for you to be part of the class roster -          For all those who have not presented, you will be expected to present next meeting -          You may upload the 3rd Slide only ( copy paste it using Microsoft Office Picture Manager) in your blogspot for grading by April 13,2010 -          Send linked invite to Prof Bong by April 7,2010 -          Email to class blog V50marketing.blogspot.com by April 8,2010 with the following details: §  SUBJECT: Descriptor Nickname Lastname Work §  Content: url of blog; url of linked in (customized)   Thanks, Auren B. Galang                   On-time Rold Verayo Harold Ceasar T. Verayo haroldceasarverayo@gmail.com http://haroldverayo.blogspot.com 09267396638 09228784628 Harold Ceasar T. Verayo Coach Bong De Ungria this was sent through email to post to the class blog http://josephdeungria.com Sample of Picture COACH Bong de Ungria EMAIL:  Alvin@abcapitalmgt.com / alvinbugslife@yahoo.com GMAIL:  alvinbugtas@gmail.com BLOG URL: http://alvinbugtas.blogspot.com MOBILE#: 0917-5151080 Subscribe to: Posts (Atom) For the latest hypermarketing resources, please click on the hypermarketing 2 logo About Me Bong De Ungria Creates Highly Personal, High Performance Hyperlinked Corporate and Individual Brands (Hypermarketing 3.0) as SVP/ Business Unit Head, Citistores and Marketing Professor, Ateneo Graduate School of Business View my complete profile Followers Blog Archive ▼  2010 (83) ►  July (1) ►  June (5) ►  May (6) ▼  April (61) April 27 Recap Marketing Research and Demand Forecasting Mark Valino: Conducting Marketing Research and For... Emerson Consider it Solved Ad Chapter 7 : Analyzing Business Markets TREASURED JEWELL ARENA TREASURED JEWELL ARENA 3rd Slide of Treasured Jewell Arena CHANGE BLOG URL OF JEWELL ARENA Pls. check out my blog for samples RE: Chapter Assignment JEWELL ARENA recommends this SlideShare presentati... Recap from the meeting last April 13, 2010 How to get the best out of SlideShare. Welcome to slideshare.net Welcome to slideshare.net Welcome to slideshare.net Chapter assignment Re: Inquiry on Assignment for Next Tues Re: Inquiry on Assignment for Next Tues Assignment Designation for Next Week 3rd slide - Driven Surewin Dell Cruise Notes on April 13 session On-time Rold Verayo Trustworthy Yash Brand Launch Eccentric Dane Najos Determined Danielle San Pedro - Wyeth Phils., Inc. Witty Au-Au Galang, Emerson My Brand Launch Amiable Melanie N. Amirul Product Specialist Pfizer Mark Ma-3rd Slide Assertive Amabelle Go-Vicencio, Sr. Lead, Business... Jolly Mac Valino, PSE Market Education Specialist Amiable Melanie Amirul Product Specialist-Pfizer Inc. Amiable Melanie Amirul Product Specialist-Pfizer Inc. Driven Sherwin dela Cruz, General Manager Tradeport JEWELL ARENA wants to stay in touch on LinkedIn Trustworthy Yash Lumbao, Finance & Admin. Manager ... Cool Aids Arsenal, Asst. Program Manager TV5 Balanced Arian Trovela, SMC Analyst Balanced Arian Trovela, SMC Analyst Witty Au-Au Galang Emerson,OM April 6, 2010 Marketing Management (Summary of Dis... On-time Rold Verayo Coach Bong De Ungria Sample of Picture COACH Bong de Ungria Invitation to connect on LinkedIn COACH Bong de Ungria Driven Sherwin dela Cruz Witty Au- Au Galang ( please check file with blog ... auren galang has shared a presentation on Slideshare Eccentric Mary Danielle Najos COACH Bong de Ungria Trustworthy Yash Lumbao Auren Galang wants to stay in touch on LinkedIn Witty Au- Au Galang Cool Aids Arsenal Jolly Mark Valino Assertive Amabelle Go-Vicencio Determined Danielle San Pedro ►  March (10)